Heir

Heir

The chosen one.

The Billboards have no power over who becomes the next King of West Coast Rap. Kendrick’s 2011 coronation proved the crown to be a quasi-physical object, a ‘torch' earned only by direct passage from the previous holders. Rappers will forever tout #1 hits, but the greats know a #1 salesman from a #1 craftsman—a distinction that brought a kid from Compton to tears on a stage with his idols. When he’s ready, he alone can choose his successor. Cash separates the broke from the breakout artists, but respect distinguishes the busts from the bust-caliber artists. Fans can give musicians life, but their peers can give them immortality.

Air

The space between your feet and the ground.

PSG’s 2018 Champions League kits have an unpredictable new maker, one whose emblem depicts the most taboo act in the sport. Jordan brand has taken a calculated leap of faith with the French giants, allowing them to be the first and only soccer club in the world to sport the Jumpman. Besides the striking likeness to the silhouetted Eiffel Tower present on their crest, a flying MJ is a natural fit for a talent-ridden side based in the fashion capital of the world. It’s not half bad for Nike either—in giving the coveted association of greatness to Neymar and Mbappé, Jordan has landed the future kingpins of the world’s favorite sport.